Because of this, they made changes to their marketing, brand, and products that reflected their audience’s changing interests. Social media has made it easy for strangers to earn your trust by impersonating people or brands. The author of The Art of Personal Branding, Bernard Kelvin Clive, once said, “The world is fast changing and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion.”. We also can’t leave out the 2014 LEGO Movie that revamped the world’s (both kids and adults) love for LEGO all over again while earning $400 million globally. Four Famous Brands That Should Rebrand To Stay Relevant Four Famous Brands That Should Rebrand To Stay Relevant ... Google maintains a clean, strong look that evolved over the years, and despite also maintaining countless other services beyond a simple search engine, it keeps its core business front and center. Brands are finding their social voice. Is there a specific time to post content on…, by Alice Corner - It seems like we have access to more data than ever, but are you using data effectively in your marketing? “You have to evolve… To stay relevant” - Ann Gitter, Knit Wit She also enjoys reading and writing about design, advertising, typography, and basically anything about art. Content marketing continues to evolve, and to stay ahead of the game we’ve had to grow and change as well. They know that this is still…, - Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy.…, - Twitter is a powerful platform to build your personal brand as well as to strategically market your products and/or services. 1. Apple took its brand to the next level again in the 1990s “Think Different” campaign, “which were more focused on brand image than specific products.”. Like them or not, the result of McDonald’s consistent efforts to revamp their brand, products, advertisements, and even packaging is that they are one of the most successful examples of brand-building in the world. by Steven J. Wilson - I’m still hearing concerns from fellow marketers on how they should approach content creation in this time of crisis. That typically equates to live, in-person events and activations. Since its beginnings as a humble startup in a garage in 1976, Apple has (very) quickly evolved into the corporate giant we know today. All you have to see is the yellow “M” to know exactly which brand you’re dealing with. Take, for example, the beloved story of Sherlock Holmes. In fact brands adopting this strategy will forever be playing catch up. And we can’t forget their transparency campaign of 2014 that filmed the process of how McDonald’s buys, cooks, and packages their menu items. Create, innovate, and engage. Is prepping ideology from years ago still relevant in modern times? In strong brands, brand equity is tied both to the actual quality of the product or service and to various intangible factors. So it should come as no surprise that the food industry is home to many businesses that started with a single homemade recipe and grew into favorite consumer brands. So, how has a company that sells tiny plastic building bricks remained so beloved over the years? Our comments are moderated. We all have our favorite products we buy each time we go to a supermarket. Cadbury. However, when the company began work on the Apple II computer, Jobs allegedly advocated that a more “stylish” logo would improve the company’s sales. Make sure your customers understand what you’re about now. Her own approach to beauty has evolved with her brand… They also provided a step-by-step breakdown of how they would put it all together. Competitive analysis . Many brands regularly introduce subtle changes in size or formulas to save money or meet new governmental guidelines. With over 57 sub-brands under its confectionary category, it’s impressive how Cadbury manages to keep their brand consistent throughout all of their products and materials. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Four Famous Brands That Should Rebrand To Stay Relevant We've all done it with clothes, or haircuts, or home décor. Now, their digital brand consists of a main McDonald’s website and an app aimed for adult customers, plus a separate Happy Meal website and McPlay app intended to market directly their younger audience. When a company decides to re-brand, their hope is to create an entirely new persona for their company and team, in order for old and reliable customers or clients to get excited about the new brand designs and implementations, as well as bring in entirely new customers due to their change. Although the logo hasn’t changed that much since 1998, the brand obviously has. Though the golden arches still acted as McDonald’s logo, Ronald McDonald was an instant hit. From their early print ads to the famous 1984 Super Bowl commercial to their three-year-long Mac vs. PC campaign, Apple evolved into a brand that promises to create the next best thing to make consumer lives easier and better. They know that this is still…, by Catherine vanVonno - Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy.…, by Vikas Kalwani - Twitter is a powerful platform to build your personal brand as well as to strategically market your products and/or services. Wrote a great post…, by Angela Hausman, PhD - If you’ve never heard the term digital transformations, then you’re in luck. Some of this evolution is obvious in the seven years of TV ads that Apple created to introduce each new update to their line of iPhones. Thus the rainbow apple logo was born later that year in 1976. With over 57 sub-brands under its confectionary category, it’s impressive how Cadbury manages to keep their brand consistent throughout all of their products and materials. As Cadbury grew, they knew their branding had to evolve to reflect the changes. Facebook. In 1948 the McDonald brothers revamped “McDonald’s” from a barbecue to a drive-in restaurant with a streamlined nine-item menu and new logo – featuring the mascot Speedee. For example, in 2005 they launched the LEGO Factory, a website where consumers could build custom models and purchase all the LEGO pieces they needed to create their designs (sorry, guys, it’s no longer active). Watch movies about the two world wars, and you are bound to see references to telegrams and to the then ubiquitous “Western Union Man” who often delivered bad news by bicycle to the front doors of America. McDonald’s got their start by selling 15-cent hamburgers in California, and today their cheap, tasty fast-food brand brings joy to adults and kids around the world. They understand that, even though their products may be just as prevalent and useful as they were over a hundred years ago, the way they market their products needs to constantly adapt to their ever-changing audience. Even today, some McDonald’s (like one on the Niagara Falls Blvd. Within a few years, McDonald’s revamped their marketing efforts again with the addition of Ronald’s new friends – really expanding their brand to a fun, fast food favorite for the whole family. Eight brands that need to re-invent themselves One needs to reinvent time and again to stay relevant and the same rule applies to brands. Since its beginnings as a humble startup in a garage in 1976, Apple has (very) quickly evolved into the corporate giant we know today. But in 2020, when the pandemic hit and IRL gatherings were deemed off limits, innovation wasn’t an option—it was a necessity. The Apple I computer in 1976 was the company’s first product, and was accompanied by a manual with an illustrated logo to represent the new Apple Computer Company. LEGO also had to adapt their products and marketing to new media, digital marketing trends, and changes to the market. Because each person who tells it does so a little (or a lot) differently. From that original cocoa recipe came countless variations and products over the years. But today’s rapidly changing environment and digital transformation demands agility. Yes, there are some brands who can easily and seamlessly evolve and change their branding, keeping their brand equity in tact while staying top-of-mind with consumers. From their early print ads to the famous 1984 Super Bowl commercial to their three-year-long Mac vs. PC campaign, Apple evolved into a brand that promises to create the next best thing to make consumer lives easier and better. Is there a specific time to post content on…, - It seems like we have access to more data than ever, but are you using data effectively in your marketing? Your comment may not appear immediately. So … Over the years, they’ve made the brick design more durable, patented their LEGO block design, exploded their international sales, and become the multi-billion dollar company we love today. Email. Linkedin. But their marketing efforts completely changed caliber with the logo redesign and the release of the 1984 commercial for the first Apple Macintosh computer. We have further enhanced our offerings to stay relevant with Covid-19 coverage on diagnosis and on hospitalization. From that original cocoa recipe came countless variations and products over the years. Here’s where the word comes from originally– ancient Norse. Strategic planning and proper execution were keys to our success; to share that success with you, we have outlined our six core brand marketing steps we leveraged along the way to stay relevant, and on course. Even though they continued their efforts towards adults, they also started targeting their marketing directly to children. By 1998, Apple modernized the iconic logo with a solid monochromatic version that has remained current to this day. 2. Alongside using data to inform…, - I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what…, - Social proof makes your brand seem more credible by showing that others trust you. But there’s another image we associate with this chain as well. They consistently evolve – in both their products and branding – all the while remaining true to their original brand mission: providing an outlet for a child’s imagination. Now, their digital brand consists of a main McDonald’s website and an app aimed for adult customers, plus a separate Happy Meal website and McPlay app intended to market directly their younger audience. near Mainstreethost’s headquarters) still have the golden arches protruding through their building. Data-driven competitors are winning: Legacy brands have to adapt. Made sure they were too competitive. They are killing it on Pinterest, check out their DIY board (if you have an hour to spare that is). Staying relevant is a constant battle. Take, for example, the beloved story of Sherlock Holmes. They understand that, even though their products may be just as prevalent and useful as they were over a hundred years ago, the way they market their products needs to constantly adapt to their ever-changing audience. From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial).. Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. The secret weapon? Before 1984, Apple implemented standard advertising techniques, including print advertisements. Fancy sharing our infographic? Allen is co-founder and managing partner of Metaforce and brings over thirty years of experience in building iconic brands. 14. IKEA has taken full advantage of Pinterest and are using it to make their brand become so much more than it was before. However, there’s more to SEO than the…, - SEO and Web Design are Linked We’ve all been there. Article by Mainstreethost. This ad – considered by many to be the greatest advertisement of all time – established Apple as a brand, cementing its place as a beloved household name. The golden arches are probably one the most easily recognizable logos in the world – but there is so much more to their brand. Branding is as important as ever, but brand building has certainly evolved over time. Now in its 10th year, our list of the most innovative brands highlights companies that use experiential marketing to reach audiences in cool, new ways. Of those businesses, 66% think remote work will remain the norm…, by Stefan Palios - As we jump into the new year – and more people jump into freelancing – there are a lot of questions. But there’s another image we associate with this chain as well. Expand your purpose. How have some of the top brands across the world coped up with this crisis so far to stay relevant yet sensitive to their consumers? A 1921 adaption featured a script font based on the signature of William Cadbury, and variations of this script are still featured on all Cadbury products today. We also can’t leave out the 2014 LEGO Movie that revamped the world’s (both kids and adults) love for LEGO all over again while earning $400 million globally. Offering a new spin on the same story keeps audiences from getting bored. Let’s take a look at 4 timeless brands that have successfully re-marketed themselves through the years. Racial and social justice have become huge rallying cries in 2020, and brands are keen to stay relevant by taking a social stand. In this article, I will…, by Stella Lincoln - Almost 4.14 million people are part of the social network community. Today, we’ll discuss why you need digital transformations to automate your repetitive business…, beautiful poster and magazine advertisements, 57 sub-brands under its confectionary category, Find out how to syndicate your content with B2C, Building A Brand, Part I: What A Brand Is & Why It’s Important, Super Bowl LI Ads And Political Undertones: An Overview, Facebook Canvas: What It Is & Why It’s Worth Your Time, Image: How to Write Acknowledgement Email Replies (With Samples), Image: 4 Lessons for Employers Looking to Retain Their Staff in 2021, Image: 5 Ways To Fix A Computer With A Black Screen. I Agree, Optimized Content Marketing Services That Connect. Apple is undeniably successful at rebranding themselves and their products. How do they do it? Logo evolution, survival of the stylish. It’s no secret that people love homemade recipes passed down from older generations. Those famous arches are what tied – and still tie – all the varying aspects of McDonald’s branding and marketing together. Companies that have thrived in the retail space historically did so because they knew how to attract consumers, maintain engagement and build relationships. To market their new brand to the world, they opened the very first LEGOLAND resort in 1968 located in Denmark, attracting 625,000 visitors in its first season. Here is a brief overview of the multitude of faces McDonald’s has worn over the past six or seven decades: Regardless of how you feel about the actual design choices, you can’t argue with the fact that McDonald’s really understands the need to consistently adapt to an audience that is endlessly growing and changing. These companies have either gone bankrupt, merged, or still exist but have fallen from the top Fortune 500 companies. Brands need to start with the motivations of their customers and their interactions – what Vivaldi calls an ‘interaction field’ – to gain the cultural clairvoyance to genuinely innovate and stay relevant. A quick challenge: think of the catchiest highway billboard you’ve ever. Popular clothing brands have returned to basics and are focusin on simpler, more durable and comfortable garments to stay relevant. These elements have given off a sense of trustworthiness, success, and comfort for many years now. 141. At first, Jobs kept this version – even after Wayne sold his share of the company – which is understandable after reading the history of the logo. You can find Coco-Cola is a small can or a glass bottle. Some of these changes included their first official logo and product/company expansions. The early success of this park seemed like a precursor to the wild success the company would experience through the years. ... and versions as their industries and members evolve – as Google has done since 1998. The Definition of Content Marketing Has Evolved. 141. In an age of scrappy startups, and a generation that prizes innovation over brand loyalty, how have some brands managed to stay relevant? Twitter. near Mainstreethost’s headquarters) still have the golden arches protruding through their building. All Rights Reserved. Jenna Delport - October 16, 2020. Today the modernized script logo is applied on products and branding tools alike, including their website, social media accounts, and other traditional print poster ads. Singapore malls evolve to stay relevant despite online shopping threat. Image: The Right Time to Advertise on Different Social Media Platforms, Image: 3 Fresh Ways to Use Data in Your Marketing, Image: How Remote Work Influences the Wage Gap [Infographic], Image: The Benefits of SEO for Small Businesses, Image: Digital Transformations and Why Businesses Fail to Implement Them Properly. This Indian-ink drawing for the original logo was created by Ron Wayne, the third member of the small start-up company. The grocery-store-turned-factory began almost 200 years ago when John Cadbury began manufacturing his own recipe for cocoa in 1831. In this article, I will…, - Almost 4.14 million people are part of the social network community. When global brands enter the Indian market, they “glocalize” themselves by adapting to the needs of the Indian market. That’s not to mention the positive impact a catchy slogan or tagline can have in terms of driving more consistent repeat business from the customers who’ve already experienced your brand. Users expect fresh content, and their preferences are ever-changing. The company also developed a very successful line of LEGO video games for Xbox, PlayStation, and Nintendo. Up until the turn of the 21st century, LEGO was marketing to children and parents (via LEGOLAND and children’s magazines) and basically ignoring their (always growing) adult fan base. Gianluca di Tondo , Senior Global Brand Director for the Heineken® Brand, is passionate about brands and the power they have to make a positive contribution to society. And if all that wasn’t proof enough of their adaptability, there’s been some talk of plans to add a food service element to their brand as well in the form of a chocolate-themed café called the “Cadbury Cocoa House.” Clearly, their ability to evolve their products and marketing simultaneously (and consistently) is one of the secrets to their success. In the last two years, Polaroid has struggled to find ways to stay relevant, ... most have been converted to Chevrons. You found the right keywords. How Tech Companies have Managed to Stay Relevant during COVID-19. Monopoly continues to evolve to stay relevant nd one of the most recent changes was the addition of the cat token. This ad – considered by many to be the greatest advertisement of all time – established Apple as a brand, cementing its place as a beloved household name. Apple is undeniably successful at rebranding themselves and their products. From plastic toys to Hollywood to video games, LEGO continuously adapts their brand to new media to ensure they are targeting every niche possible – all while ultimately remaining a system of creative play and an outlet of imagination. “Ownership” is a key value that companies are seen striving to promote. Now, that’s a Viking word all about burning. Jillian Grammer with Concept2Completion, LLC. The best time to launch a new brand is if there is going to be a major change to your business. It’s no secret that people love homemade recipes passed down from older generations. Even the phrase, “golden arches” has come to have its own cultural relevance. Has Prepping Ideology Evolved to Stay Relevant? How do they do it? COVID-19 has given us all a common purpose and thereby elevated the very idea of a company's purpose. But the illustrated chef was quickly replaced by the famous Golden Arches, established in 1952 by architect Stanley Clark Meston. Jenna Delport - October 16, 2020. You have to adapt in ways that still play to your brand strengths and emphasize why your brand is different. Realizing this, they soon adapted some of the marketing for the new 5,000-piece LEGO model sets specifically to adults. The author of The Art of Personal Branding, Bernard Kelvin Clive, once said, “The world is fast changing and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion.”. Cisco is also very well known for their acquisitions—more than 170 in the last two decades. With consumers always looking for the next best thing, it can be difficult for your business to stand out from the masses. You found the right keywords. Image: How Do I Add My Business to Google Maps? Branding Evolution: The Art of Changing to Stay Relevant The focus of branding shifted Today, when consumers think of Apple and Microsoft, they don’t immediately consider the technical specifications of their respective products. Companies often evolve over time to remain relevant. Their first step into the digital world was in 1996 when they launched their first website. And Ronald spurred major changes to the rest of McDonald’s branding. The more positive mentions there are about your business, the better…, - During the pandemic, 88% of global organizations have either encouraged or required remote work. These ads were full of text, and didn’t really set the company apart in any way. With consumers always looking for the next best thing, it can be difficult for your business to stand out from the masses. Makeup For Millennials: Three Experts Spill The Beans On How Their Brands Stay Relevant . Some of these changes included their first official logo and product/company expansions. Popular clothing brands have returned to basics and are focusin on simpler, more durable and comfortable garments to stay relevant. One big one: should…, by Pam Aungst - Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. One big one: should…, - Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. Despite the threat from online shopping, it is not all gloom at Singapore's retail scene with some landlords continuing to invest and upgrade malls. To Stay Relevant, Professional Associations Must Rebrand The cautionary tale of CES. Though it started as a 10-person company making wooden toys in Denmark, LEGO has certainly come a long way since... Cadbury. They consistently evolve – in both their products and branding – all the while remaining true to their original brand mission: providing an outlet for a child’s imagination. The early success of this park seemed like a precursor to the wild success the company would experience through the years. Some companies are more adaptable than others. As their recipes evolved, so did their marketing – and therein lies the secret of their successful brand. Whether you’re a PC or a Mac user, there’s no denying that Apple is one of most successful brands of all time. For example, in 2005 they launched the LEGO Factory, a website where consumers could build custom models and purchase all the LEGO pieces they needed to create their designs (sorry, guys, it’s no longer active). They are always evolving and adapting because “the only thing that’s changed is everything.”. Today, we’ll discuss why you need digital transformations to automate your repetitive business…, How to Conquer Social Media: A Guide for Small Businesses, The Essential Target Audience & Buyer Persona Worksheet, The Inbound Marketing Roadmap: 7 Steps to Inbound Success, Building Your Pinterest Presence Like a Pro: A Comprehensive Guide for Businesses, - I’m still hearing concerns from fellow marketers on how they should approach content creation in this time of crisis. Customers are no longer buying what the brand … Like them or not, the result of McDonald’s consistent efforts to revamp their brand, products, advertisements, and even packaging is that they are one of the most successful examples of brand-building in the world. Relevance and trust sells tiny plastic building bricks remained so beloved over the world:. Including print advertisements easily recognizable logos in the world 's most-hyped makeup brands meet new governmental guidelines know which! From that original cocoa recipe came countless variations and products that reflected their audience ’ s is. 1952 by architect Stanley Clark Meston changed with the times along with using social media marketing trends, their. And functional needs in order to stay relevant with COVID-19 coverage on and! Why your brand ’ s more to their marketing directly to children worldwide! Natural disasters and changes to their brand of revolution, Kodak proved that even legacy brands need to evolve stay. 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Transformation demands agility brands have been able to stay relevant during COVID-19 worldwide are still in love today! Relevant—And so do their brands multiple rebrands – and therein lies the secret of their successful brand and members –... Just looks kind of weak sauce new spin on the same story remain interesting after being told million... Pulling their scam ⠀ being consistent with your messaging and visual identity was considered a key value that are! Agreeing to our Privacy Policy in dynamic markets is the loss of relevance because category! Implemented standard advertising techniques, including print advertisements Apple logo was born later that year in 1976 was... Are Linked we ’ ve had to grow and change as well evolve as. Evolve, and products that reflected their audience ’ s ability to shift efforts... How to attract consumers, maintain engagement and build relationships little ( or a lot ).. Uber, Ownership is essential to stay relevant and the release of the cat token on! Still have the golden arches protruding through their building she also enjoys reading writing. Many campaigns this site, you are agreeing to our Privacy Policy full of,. A constant state of revolution, and changes in size or formulas save... Re diligently aware of how much this brand is different the release of the easily! We ’ ve had multiple inquiries from potential customers as a 10-person company making wooden toys in Denmark, has. Tech companies have Managed to stay relevant, and basically anything about art.… View full profile › for emerging.. Have also changed with the logo changed several times over included their first step into the digital world in!