Details. Borràs, E. (2017). The key research tools were questionnaire, supplemented by interviews with two groups of participants – employees and managers. Thus employees should be given appropriate training, so that productivity and performance of the employees can be increased. Reliability refers to the degree of uniformity with which the research instrument measures a particular characteristic. An advantage of using this method is that it gives researchers detailed knowledge of the attitudes, behaviors, and interactions. 2. Of course the results from the interviews are not generalizable, because of the subjectivity of data obtained. In order to ensure that there is no biasness in the outcomes and for good representation of the data collected, sampling theory has been used in the research (Neuman, L. W. 2002). This approach was overruled however, because it does not reflect the interactive nature of the model being studied in which managers and business leaders play crucial role. However, it is crucial to choose a method that best answers your research question. In this research paper data and information will collected with the usage of questionnaire having five point scale secondary data will also be used for completing the research. This chapter hence discusses the research methods that were used during the research process. Validity also measure whether or not answers are measured through suitable procedures and methods. Because of the nature of the research, the author opted for the qualitative strategy, bound by interpretivist approach. This is followed by the research design, where the methods used to gather, process and analyze the data are given. Descriptive research uses a quantitative research method by collecting quantifiable information to be used for statistical analysis of the population sample. This is because quantitative research focuses more on numeric and logical results. In general, you want to include a variety of types of people in a quantitative study so that it generalizes beyond those in your study. As a complementary method, the writer conducted interviews with an equal number of representatives of each group. The most widely used methodological approaches to study in the academic social sciences include the following points: For eg; increase in temperature also increases the amount of water consumed by a person. Check your syntax! lib.dr.iastate.edu. 1. Research methods in education. Any trustworthy review platform has positive review about our service and gives us motivation to improve. This will be helpful in increasing the usability of the instrument, which means the data collected through the instrument will be easy to analyse and interpret (Neuman, L. W. 2002). Qualitative research aims at generating an in-depth understanding of a specific program activity or event, rather than surface description of a large sample of a population. Note: This is not a complete solution. Archives of Business Research, 4(6). It is also necessary to maintain the secrecy of the data given by the participants, so that they do not hesitate to provide the relevant information (Cooper, D. R., Schindler, P. S., & Sun, J. qualitative research or quantitative research. Reliability and validity are interrelated with each other. 1984). Casley, D. J., & Kumar, K. (1988). Questionnaires were chosen for this research because they are a reliable and quick method to collect information from multiple respondents in an efficient and timely manner. You need to make the selection of an appropriate sampling technique for the selection of samples to accomplish research objectives. All of the participants (both managers and employees) were informed in advance about the purposes of this project, and gave their informed consent to participate in writing. 1.2. It follows a strict process of data collection. Validity is referred to as the measurement of truth and falseness of the information that is collected with the help of research instrument, selected by the researcher for conducting the research. This will be followed by a discussion on their ability to produce valid results, meeting the aims and objectives set by this dissertation. Like any method of research, the qualitative analysis also has its own set of ups and downs. Develop and describe an experiment or quasi-experiment – NOT a single-case evaluation design –for evaluating the identified problem area. (5th edition). The major findings of this dissertation will be discussed in details in the next chapter. Chapter 3 of your Thesis or Dissertation is given different names such as ‘Research Design’, ‘Research Methods’ and so forth. 9. There are several methods to collect qualitative vs. quantitative data for writing a research paper. The first thing that comes in mind while writing a research paper is whether it is qualitative or quantitative in nature.. Silverman, D., (2004). This necessitated questionnaires and interviews with the employees who have been recipients of the management with performing art model and with their managers as well. Willis, J. W., (2007). In other words, the generalizability of the results is questionable. A method of stratified sampling has been used, as the relationships between different sub-groups had to be observed (Kirby et. Click here to ask a question about this article. However, because of time constraints and cost, these research methods were not opted for. Larger will be the sample, it will be more representative of the overall population. The core purpose of quantitative research is the generalization of a phenomenon or an opinion. 3.2 RESEARCH … Training and development have significant impact upon the performance and productivity of the employees (Borràs, E. 2017). The quantitative research sampling method is the process of selecting representable units from a large population. Before going into the strategies of data collection and analysis, a … Furthermore, a particular group of the total population was invited to the interviews, forming a sub-group of the original population. Ethnographic Research Paper Branding Ess Ukbestpapers. People might provide wrong information to the researchers, which will lead to wrong analysis and results (Sandelowski, M. 2000). The chapter will explain first of all the choice of research approach, then the research design, as well as the advantages and disadvantages of the research tools chosen. The interviews were conducted over the phone/Skype depending on the preferences of the participant. Including student tips and advice. Welcome—Get your discount offer by providing your whats app number below. Qualitative Research: Theory, Method and Practice. 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